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Seed Stage Investment

Minty Swirl is a seed-stage investment platform backing ventures that leave the world freshly inspired.

Ideas that are
crisp, clean,
and built to last

We back founders across AI, media, wellness, and creative technology with hands-on support, strategic backing, and long-term belief.

View Portfolio
/ Fresh capital / Fresh ideas / Fresh perspective / Freshly minted / Freshness guaranteed / Clean momentum / Crisp execution / Mint condition / Fresh capital / Fresh ideas / Fresh perspective / Freshly minted / Freshness guaranteed / Clean momentum / Crisp execution / Mint condition

What We Back

Creative momentum
with real world value

We invest early in companies and concepts that aim to move humanity forward, especially where technology can be applied in more thoughtful, useful, and human-centered ways.

AI for Better Humanity

Technology that amplifies human creativity rather than replacing it

Creative Tools

Platforms and tools that unlock new forms of expression and participation

Media and Culture

Innovation driven by storytelling, community, and cultural resonance

Wellness

Consumer-friendly products for natural relief and better daily living

Mission-Aligned Systems

Products and platforms with positive impact baked into the model

The Bigger Picture

We back ventures that are not just smarter. They are more human. Ideas that compound over time, build trust, and move culture toward something worth keeping.

Prior Ventures

Fresh past outcomes

Click any card to set it loose.

VooZoo

Acquired by Paramount Studios / Viacom

Music Interactive

Sold to Hal Leonard, Corp.

POPstick

Significant assets acquired by Microsoft

Current Seed Portfolio

Active investments

If So Then Joy Corporation
If So Then Joy Corporation
01
If So Then Joy Corporation

AI-forward venture studio building products and systems that support better humanity through creativity, utility, and thoughtful technology.

Venture Studio
SongSocial
SongSocial
02
SongSocial

Music platform focused on deeper artist and fan connection through richer song-based experiences, participation, and community.

Music / Social
AvoJoy
AvoJoy
03
AvoJoy

Wellness venture centered on natural relief and better daily living through simple, consumer-friendly products.

Wellness
Gen C
Gen C
04
Gen C

Purpose-driven consumer venture connecting commerce, creativity, and positive impact.

Consumer / Culture

Our Approach

Not passive capital

"This is not passive capital. It is active belief in better ideas."

Minty Swirl takes a selective, early, and hands-on approach to venture support. We focus on seed investments and founder-aligned momentum.

We help promising ideas take shape through strategic backing, creative positioning, and long-term belief in where the world can go next.

We believe the next generation of meaningful companies will not just be more intelligent. They will be more human.

Leadership

The founders

Co-Founder

Happy Montana

Founder, songwriter, producer, and venture builder with a background in startup development, media, music, creative technology, and mission-driven innovation.

Co-Founder and Investor

Marjorie Jaracz

Founder and investor with a background in startup capital initiatives and early-stage venture support.

Stay fresh.
Back what matters.

For investment, venture, or strategic inquiries, reach out directly.

Get In Touch